E-Marketing Strategy Primer
Designed for Small Business
When it comes to marketing online there are many areas of misinformation, misunderstanding, and just plain old BS. It is easy to get sucked into spending a lot of money and time trying to get your e-commerce off the ground. This book provides a clear cut system for setting up an eCommerce for a home based business or to augment an existing business. This book was also written in an effort to focus marketing efforts to keep owners and managers from wasting time with websites.
If you have an idea for a business this book will lead you through the process of setting up your website and creating a marketing network using social media. This book is intended to provide a fast start for individuals with little to no experience with online selling.
What you might need with this book.
This book comes with the marketing template.
Most small businesses have the unfortunate problem of being too small to hire experts. As a result of this problem, owners, managers, and startup companies must rely on their individual skills to develop new markets. This is a tremendous problem because it can create role confusion and actually detract from the person performing their proper function in the business. This problem can also lead to the abandonment of projects such as websites and online marketing. Many small businesses have websites which sit and do nothing because small business owners and managers do not have the time to work on things such as content or marketing for e-commerce. For this reason it is imperative that you understand your role in the business, your time constraints, and what it needed from your website.
Let’s look at a typical small business such as a plumber. Plumbers often work long hours and these business range in size from one man to teams of professionals. Owners and mangers of this business typically do not have time to work on a website and they often fall into the trap of creating poorly built website which eventually sits and does nothing except provide a small online presence. The owner of a company such as this may have the ability to build a site but will lack the time. If you are the owner or manager of a small business that provides service work or there is a great deal of administrative function attached to your selling then this can be problematic for making the e-commerce function. Likewise, marketing may be the primary function of your business which means you selling to customers is a large part of your job. In this situation, selling online becomes equally important as selling on the phone or in person. The problem, again, may be the fact that you will not have the time to develop the website. This leads us to the first pitfall of e-commerce development- building the website.