A Critical View of Small Business
Looking Back, Looking Forward
This book is a designed for individuals who are considering opening a small business. I wrote this book in order to provide inexperienced small business owners some basic advice concerning their choice to open a business and the decision making surrounding this choice. The focus of this book is primarily to generate critical thinking concerning ownership of a small business. It is my intention to help people make proper decisions concerning business choices and practices by reflecting on many concepts surrounding business ownership.
Having owned several small businesses, I have found that the success or failure of many businesses hinges on the business owners perception and understanding of their business. This is not a book about optimism or affirmations concerning a business. This book is a practical, critical, (and hopefully entertaining) guide intended to provide potential owners with some insight into their own thinking and practices with business.