Ecommerce 101

Beginner e-commerce

This article is designed for individuals who are considering creating an eCommerce either as a business or as an expansion of an existing brick and mortar business. This is a beginner’s set of instructions and intended to provide a fundamental understanding of e-commerce and what is involved in building websites and driving business for those websites. This article includes basic vocabulary and concepts that surround e-commerce which will provide the beginner with sufficient information to begin planning his or her first website.

Introduction
So you are looking to sell online and you need to setup a website. The concept of a website for most beginners is often polarized into either an oversimplification or over complication. In order to get a proper perspective of what your website and eCommerce is going to cost and need, really breaks down to a few basic concepts.

What are you selling?
Depending upon what you are selling is a large factor in web design and in the creation of your eCommerce. If you are selling a service this may require specific tools such as order forms and email. If you are selling a product it will largely depend on what product you are selling because some products like digital goods do not require shipping while traditional products require shipping costs and delivery estimates. Understanding what is needed for your product is going to save you a tremendous amount of time and money. Here are the basic product considerations when designing an eCommerce.

Traditional Products Contact Information • How your customers contact you e.g. email, phone, etc… Shipping • Fees • Delivery Estimates • Delivery Options Visual Content (pictures of products) Product Descriptions Product Options Content Services Contact Information • How your customers contact you e.g. email, phone, etc… Visual Content Product Descriptions Product Options Content Digital Goods Contact Information • How your customers contact you e.g. email, phone, etc… Electronic Delivery Copyright Visual Content Product Descriptions Product Options Content

 

As you can see there is a great deal of overlap with product considerations. The type of product you are selling is extremely important because it helps determine the best means of building the website and also will play a large role in your content marketing strategy. Whichever type of product you are trying to sell will determine the best means for designing and running your eCommerce. This leads into choosing how you will build your eCommerce. For now, contemplate these product patterns and begin listing what you will need for selling and delivering these products.